Six New Views of the World

IDEO has a fetish with sunglasses. IDEO won the 2003 I.D. Magazine Design Distinction for their Solar Sunglasses. The Solar Sunglasses perform triple duty:

  1. Protecting your eyes from Ultraviolet radiation
  2. Providing a fashionable accessory
  3. Converting sunlight into stored power for portable devices like a PDA, mobile phone, or GameBoy

This is not the first time that IDEO has lead innovation in the eyewear industry. In collaboration with Eastman Kodak, IDEO has designed 6 eyewear prototypes that demonstrate the durability and flexibility of copolyester. The copolyester material used in the IDEO designs is 10 to 15 percent cheaper and resists the chemical corriosion causes by sunscreen with traditional polycarbonate lenses.

Polycarbonate lenses are typically used for children’s glasses and saftey glasses because of it’s durability and resistance to shattering. If you have questions about your lense materials, please contact Dr. Heeney at 416-703-2797 or, and we can explain the differences and find the right lense materials for you.

Site for Sore Eyes

Optometry practice sets up shop in King West Central


When you drop by Dr. Kristin Heeney’s optometry practice, one of the first things you may notice is the puppy, toy poodle to be exact. That’s Buttercup, and she’s the official greeter, explains Heeney. The dog, the sofas, the brick-and-beam setting are all part of what gives this new Brant Street optometry practice it’s casual feel – a professional, friendly type of sensibility shared by many of King West Central’s businesses.

Heeney opened the doors of her optometry practice at the beginning of February. Though a small-town Ontario native, Heeney recently returned from three years practicing optometry in Austin, Texas. When she and her husband came to live in Toronto, they wanted a truly urban existence and bought a condo downtown. And with her office at walk-to-work distance, Heeney can take full advantage of her urban lifestyle. But it’s not simply about being downtown, she says, it’s also about the energy and the sense of community this particular neighbourhood provides, it’s dynamic and constantly changing with the revitalization of the area.


Her office at 25 Brant Street is in keeping with the post-industrial feel of the neighbourhood. The casual loft space is dotted with plants and fitted with sofas to allow patients a quiet and relaxed atmosphere, more art gallery than doctor’s office. Right now, Heeney and her assistant Tanya Madrick (a trained optician) make up the two-person operation.

A graduate of the optometry program at the University of Waterloo, Heeney offers the gamut of eye care services, from examinations to Lasik consultations. She believes in providing patients with a relaxed, positive experience in which she listens to their concerns and informs her patients about their eyes.


It’s a full service shop. Heeney also prescribes and provides eyeglasses, contact lenses, lasik referrals and vision therapy. Heeney and Madrick first find out about their patient’s lifestyle, personality and vision needs so that they may find the best solution for each person. With more than 350 frames and sunglasses there is something for everyone. When asked to describe her assortment, Heeney likens it to the neighbourhood clientele.

"We carry a wide variety of frames, from contemporary designer brands to the classic conservative styles. It’s an eclectic mix, a lot like the neighbourhood."

Dr. Heeney is accepting new patients and is open for walk-in appointments Thursdays and Fridays 9am – 5pm. Evening and Saturday appointments are available, visit or call 416-703-2797 to schedule an appointment.